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Tanishq Advertisement Controversy

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Yet another example of deeply rooted communal hatred and bullying came to the fore last week when Tanishq (a division of Titan from the Tata group) was forced to remove a beautiful advertisement on communal harmony. The ad under the Ekatvam series celebrating interfaith ties through the depiction of godbharai (baby shower) celebrations showing a Hindu daughter-in-law of in a Muslim household. It is an example of how a Muslim family tries to make its Hindu daughter-in-law happy. This ad posted on YouTube caused an instant uproar on social media, with racists blaming Tanishq for promoting ‘love jihad’ and threatening to boycott the brand. The trolling with #BoycottTanishq hashtag was so severe, and threats so dangerous, on Twitter, within a day Tanishq pulled out the ad.  Sadly, Titan’s buckling down under threats and removing this ad didn’t help much. From its showroom in Gandhidham, Gujarat, there were reports of the manager being humiliated, and compelled by some people to give an...

Significant thoughts - from the book 'Unposted Letter'

You are bigger than everything you own. You are more precious than everything you possess. You are more important  than everything that has come into your life.  Make others feel respected... Let this be your choice. They will take your guidance... Let this be their choice. Capability is the ability to better what you are already doing. Capacity is about doing more of what you are already doing. Improve your capacity. Increase your capacity. That's progress.  Great minds discuss ideas. Average minds discuss events. Small minds discuss people. Either don't do it. Or do it with devotion. Nothing in between.  Good communication will serve a relationship.  Improper communication will sever a relationship.                                                                            ...