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Tanishq Advertisement Controversy

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Yet another example of deeply rooted communal hatred and bullying came to the fore last week when Tanishq (a division of Titan from the Tata group) was forced to remove a beautiful advertisement on communal harmony. The ad under the Ekatvam series celebrating interfaith ties through the depiction of godbharai (baby shower) celebrations showing a Hindu daughter-in-law of in a Muslim household. It is an example of how a Muslim family tries to make its Hindu daughter-in-law happy. This ad posted on YouTube caused an instant uproar on social media, with racists blaming Tanishq for promoting ‘love jihad’ and threatening to boycott the brand. The trolling with #BoycottTanishq hashtag was so severe, and threats so dangerous, on Twitter, within a day Tanishq pulled out the ad.  Sadly, Titan’s buckling down under threats and removing this ad didn’t help much. From its showroom in Gandhidham, Gujarat, there were reports of the manager being humiliated, and compelled by some people to give an...

Significant thoughts - from the book 'Unposted Letter'

You are bigger than everything you own. You are more precious than everything you possess. You are more important  than everything that has come into your life.  Make others feel respected... Let this be your choice. They will take your guidance... Let this be their choice. Capability is the ability to better what you are already doing. Capacity is about doing more of what you are already doing. Improve your capacity. Increase your capacity. That's progress.  Great minds discuss ideas. Average minds discuss events. Small minds discuss people. Either don't do it. Or do it with devotion. Nothing in between.  Good communication will serve a relationship.  Improper communication will sever a relationship.                                                                            ...

National Education Policy 2020: The Curriculum & Future

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In a revolutionary move, the central government replaced a 34-year-old National Policy on Education, framed in 1986, with the National Education Policy (NEP) of 2020.  Ever since, it has been the talk of the town with everyone trying to comprehend the impact of the new policy. Bringing a sea of change, most educators feel that the NEP is ambitious and futuristic.  Approved by the union cabinet, the policy will be in making sweeping reforms in school and higher education including teaching and curriculum.  The new NEP will not just change the way a student studies but also the way examinations are conducted and the final assessment is provided. There will be a lot more flexibility to choose subjects in schools and colleges. What needs to be noted, is that the new policy will bring major reforms in the way the education board functions. It is stepping up to the international curriculum options by providing holistic and skill-based learning, in a way. The changes will boost ...

Important Chapters Removed from Syllabus...

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The decision of the Central Board for Secondary Education (CBSE) to drop key chapters from political science course like Federalism, Secularism, Nationalism and Citizenship to reduce the syllabus for class 9 th  to 12 th  for the 2020-21 academic year is an arbitrary and hasty move.  In its bid to reduce the syllabus for students amid the corona virus pandemic, CBSE has removed key and core chapters from the school courses. While the rational behind removing the chapters has not been explained but the decision appears to be ideologically driven, giving significance to political consideration rather than academics. Some of the most important topics  on democracy and diversity, have been let go of. How are young minds supposed to form political opinions? Let us try to understand them in brief to know why it is so important.  Secularism means separation of religion from political, economic, social and cultural aspects of life, r...

Fair Skin Obsession

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India's obsession with fair skin is well known and deep-rooted. Colour prejudice is widespread and practiced openly across the country. Indian society believes skin colour determines a person's worth. In our culture, all virtues are associated with "fair" while anything dark has negative connotations. TV programmes, movies, billboards, advertisements, they all reinforce the idea that "fair is beautiful". Colorism, the bias against people of darker skin is partly a product of colonial prejudices, and it has been aggravated by caste, regional differences and nation’s film industry, which has long promoted lighter-skinned artists. Preferences for light-toned skin over dark when it comes to marriages and some jobs are still upending the lives of hundreds of thousands of Indians. From the beginning India's media and advertisement industries are promoting the idea that women with dark complexions should aspire to be fairer. Even after attempts to ad...

ಕರೋನ ಪ್ರಭಾವ

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ಬಾಯಿಗೆ ಬಟ್ಟೆಬಂದಿತು ಮಾಸ್ಕ್ ಫ್ಯಾಷನ್ ಆಯಿತು ಸೋಪು ಸ್ಯಾನಿಟೈಝೆರ್ ಅವಶ್ಯವಾಯಿತು   ಎಲ್ಲವನ್ನು ಸದಾ ತೊಳೆಯುವುದಾಯಿತು ಹೌಸ್ ಪದೇ ಪದೇ ಶುಚಿ ಮಾಡಿದ್ದಾಯಿತು ಎಷ್ಟು ತಿಕ್ಕಿದರು ಸಮಾಧಾನ ಇಲ್ಲವಾಯಿತು ರೋಡ್ ಖಾಲಿಯಾಯಿತು ಕದಲಿದರೆ ರಾಡ್ ತಗುಲಿತು ಅಂಗಡಿಗಳು ಮುಚ್ಚಿಹೋಯಿತು ಶಾಪಿಂಗ್ ಬೇಡವಾಯಿತು ಮಾಲ್ಸ್  ಪಬ್ ಗಳಿಗೆ ಹೋಗದಂತಾಯಿತು ಯಾವ ವಾರವೆಂದು ಮರೆತುಹೋಯಿತು ಮೂರು  ಹೊತ್ತು   ಊಟವಾಯಿತು ಕುಕಿಂಗ್ ಹೊಸ ಪ್ಯಾಶನ್ ಆಯಿತು ಪಾಠಗಳು ಇಲ್ಲವಾಯಿತು ಆಟಗಳು ನಿಂತುಹೋಯಿತು ಗುಡಿಗಳು   ಮುಚ್ಚಾಯಿತು ದೇವರಿಗೆ ರಜೆಯಾಯಿತು ಸಿನಿಮಾಗಳು ಹಳೆಯದಾಯಿತು ಸೀರಿಯಲ್ಗಳು ಸಣ್ಣದಾಯಿತು ವಾರ್ತೆಗಳು ಕರೋನದಾಯಿತು ಕೇಳುತ್ತಿದ್ದರೆ ಭಯವಾಯಿತು ದಾವಾಖಾನಗಳಿಗೆ ಕ್ಯೂಆಯಿತು ಆಸ್ಪತ್ರೆಗಳು ತುಂಬಿಹೋಯಿತು ಪೊಲೀಸ್ರಿಗೆ ಬಂದೋಬಸ್ತ್ ಆಯಿತು ಡಾಕ್ಟರ್ಸ್ಗೆ ವರ್ಕ್ಲೋಡ್ ಹೆಚ್ಚಾಯಿತು ಆಫೀಸಿಗೆ ರಜೆಯಾಯಿತು ಸಂಬಳ ಅರ್ಧವಾಯಿತು ಸೋಫಾ ವರ್ಕ್ ಸ್ಟೇಷನ್ ಆಯಿತು ವರ್ಕ್ ಫ್ರಮ್ ಹೋಂ ಕಾಮನ್ ಆಯಿತು ಫ ನ್ಕ್ಷನ್ಸ್   ಇಲ್ಲವಾಯಿತು ಮ್ಯಾರೇಜ್ಗೆ ಹೋಗಲಾರದಾಯಿತು ಶುಭಾಶಯಗಳು ಇಲ್ಲವಾಯಿತು ...

Mental Health Crisis Amid Lockdown

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The spread of the deadly novel coronavirus that has now forced our whole country to go under lockdown has taken a big toll on mental health of the people. A sense of confinement that has settled in people’s minds is giving rise to a series of mental health issues. While the outbreak has led to philosophical questions about survival, humanity and the future, the changes and the chaos that it is bringing in our lives is getting hard to cope up with. It is more difficult than washing hands and wearing masks. The outbreak has led scientists, doctors, public health officials and the governments looking out for a cure, the question that is often ignored is already staring at us. How will India cope with current mental health crisis? The coronavirus outbreak combined with the lockdown has triggered an increase in the cases of stress, anxiety and domestic violence in the country. Higher incidences of domestic violence are being reported, as people with troubled relationships are...